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Keeping Customer Data Safe image

Customer Data Safe

As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data has tremendous value to our organizations, we need to remember with equal vigor to ensure its protection. Let’s face it; privacy hasn’t had a great year. Reports of breaches and mishandled data appear to be occurring daily. The big news hit early when in March the story broke that political consulting firm Cambridge Analytica hacked 87 million Facebook profiles, resulting in Facebook CEO Mark Zuckerberg having to testify before Congress and the European Parliament. If your audience wasn’t already uneasy, they most likely will be after this year. Companies have to step ...

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