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A Chiquita PR Campaign was Powerful Enough to Topple the Guatemalan Government

A Chiquita PR Campaign was Powerful Enough to Topple the Guatemalan Government

by Lindsay Brown | Jun 1, 2017 | Public Relations

Chiquita’s brand image comes across as fun and playful, but the company has some dark history. Chiquita’s original name was United Fruits before rebranding and was an extremely powerful business in South America; so powerful that it had great influence over the local...

New Rules of PR: A Guide to Modern Publicity

by Lindsay Brown | Apr 6, 2012 | Marketing Best Practices, Public Relations, Social Media

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same...

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