Content Marketing Measurement image
How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't accurately measure results, or a tactic isn't measurable, or they don't feel comfortable measuring content. Below you will find the four types of content marketing metrics, including consumption, sharing, lead generation, and sales, that enable you to measure their impact on your business. You can view the entire content marketing report here. Consumption Metrics The simplest of content marketing metrics, consumption metrics answer the question, "How many people viewed, downloaded, or listened to this piece of content?" They measure ...
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