Measuring Marketing Archives - Modern Marketing Partners

Measuring Marketing: Social Media Measures image

With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn), as well as social bookmarking and monitoring tools independent of platform. If you are interested in measuring other aspects of your marketing program, check out the other blogs in our measuring marketing series including traditional measures and Internet measures. Twitter Event though Twitter does not offer any significant metrics, there are still ways to track engagement. The most obvious metrics is ‘Followers’ which defines how many people are viewing information that you Tweet. Another important metric to understand is ...

Measuring Marketing: Internet Measures image

With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other measures. Make sure to check out the other blogs in our measuring marketing series including traditional measures and social media measures. Website Statistics All website hosting providers offer website statistics for a website domain. Other advanced statistics are available, however, we recommend Google Analytics, which provides: Site and page level traffic information Visits and Pageviews Pages/Visit Bounce Rate Average Time on Site (stickiness) Traffic Source Geographic information Below is a typical Google Analytics dashboard Urchin Tracking Modules Urchin Tracking Modules or UTMs offer powerful measurement opportunities. UTMs are used to add extra information to ...

6th of December, 2012
In: B2B Marketing, Marketing Measurement
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Measuring Marketing: Traditional Measures image

Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. In fact, some of the traditional methods of measuring results are still some of the most important. Below we will identify traditional approaches to measuring marketing. Make sure to check out the other blogs in our measuring marketing series including Internet measures and social media measures. Financial measures like sales revenue, unit volumes, or profit margins are not only important, but also closely tied to company or brand success. Other traditional approaches might include identifying new customers, and having sales, service or telemarketing personnel ask (and document) how they found out about your product ...

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