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Content Marketing—Survey Results! image

The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share some key findings from the report including usage, confidence, distribution, and challenges. For more information, read the full report: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America.  Content Marketing Tactics On average, B2B content marketers use 12 of the tactics listed above. On the other hand, the 2012 and 2011 studies only reported 8 tactics. Social media (other than blogs), articles on a website, eNewsletters, blogs, and case studies are the top 5 most used tactics whereas ...

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