by Lindsay Brown | Nov 3, 2025 | Branding, Psychology
Colors, shapes, and repetition are persuasion tools that work on your brain subconsciously. Your eyes land on red before blue. You trust familiar logos instantly. You believe things are true simply because you’ve seen them before repeatedly. These aren’t...
by Lindsay Brown | Oct 19, 2022 | Marketing Strategies
No business can function without an effective marketing strategy. Having a great product or service is an important first step in building a business, but if no one knows the product exists, a company will never be very successful. Marketing is the engine behind...
by Lindsay Brown | Feb 23, 2022 | Branding, Marketing Strategies, Psychology
There’s a lot that goes on in the human brain when we decide to buy a product. Although not many marketers are psychologists, having a basic understanding of the science of psychology and its uses in marketing can be very helpful. Here’s how psychology can help you...
