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Valentine’s day is a cash cow for the greeting card, flower, candy, jewelry, and the retail gift industry. The average annual Valentine’s Day spending is $13.19 billion, with over 180 million Valentine’s Day cards exchanged annually, and 196 million roses produced for the special day (StatisticBrain). Notoriously a consumer holiday, is there any opportunity for B2B brands to have Valentine’s Day promotions? Below we will share the pros and cons of Valentine’s Day marketing, 6 B2B Valentine’s Day marketing ideas, and a Valentine’s Day infographic. The Pros and Cons of Valentine's Day Marketing Valentine’s day marketing is a given for some companies (jewelry, flowers, etc.), but perhaps not so obvious for others (B2B). Before your B2B company starts to plan your campaign, ...