Marketing for Manufacturers Archives - Modern Marketing Partners

Top Tips to Go Green For Manufacturing Companies standard

The whole discussion around going green has been quite popular recently. Part of it is the regulatory environment. There are lots of legal requirements for manufacturing companies to go green in a variety of areas. However, there are also other reasons why going green is a major advantage. When a manufacturing company goes green, it cuts down on its costs and makes its operations more efficient. Customers are also becoming more aware and prefer green companies to others, which means that going green gives a competitive advantage in the marketplace. So how can your manufacturing company take steps toward going green today? Here are some top eco-friendly tips. Get Everyone Involved If you want your business to be green, you’re going ...

16th of January, 2018
In: Capital Equipment Marketing, Manufacturing Marketing
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5 Keys to Marketing Success for Manufacturers image

Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following are 5 Keys to marketing success for manufacturers including branding, digital excellence, content, lead generation, and sales support. Branding 2.0 When the author started his career, advertising, collateral (ala brochures/catalogs), publicity and trade shows were all the marketing required to win. Today, advertising is all but obsolete for most marketers. Collateral is all digital, and trade shows and publicity may or may not be viable communications channels. No question, for leading manufacturers strong branding is still critical, including brand names, logos, messaging, ...

Tags ArchivesMarketing for Manufacturers