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Paid Search vs. Organic Search

by Lindsay Brown | Mar 13, 2013 | PPC Advertising, Search Engine Optimization (SEO)

Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog...

Search Engine Optimization—SEO—Top Priority for Modern Marketers

by Lindsay Brown | Mar 16, 2012 | Search Engine Optimization (SEO)

Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies* show that only the top few search result positions drive click-through, website traffic, registrations, and other...

Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center

by Lindsay Brown | Feb 23, 2012 | Marketing Case Studies

Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion...
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