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Inbound Marketing Case Study: Construction Marketing Association image

A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships, and launch such initiatives as the STAR Awards, professional certification, and a career center Like all successful Inbound Marketing, a search-optimized website was foundational, coupled with extensive and relevant content. An award-winning blog and integrated social media profiles distribute content and communications. Frequent webcasts and white papers reinforce thought leadership. The CMA inbound marketing campaign was recognized for the following awards: Communicator 2011 Silver CMA Social Communicator 2011 Silver CMA Blog Hermes 2011 CMA Blog Below is a snapshot of the website, blog, Facebook, Google Plus ...

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