Tags ArchivesHealthcare Technology

Case Study: Evolution1 and Healthcare Trends Institute image

"In a sea of mediocrity, MMP is a beacon of marketing success.”  These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years.  After seeing major increases in traffic, registrants, and new business, who wouldn't speak this highly? As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this? Challenge: Assist a Healthcare Technology ...

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Healthcare Technology Marketing Services image

Healthcare technology is changing rapidly, and requires very specialized marketing to maximize success. As a result, we have launched a healthcare technology marketing practice to serve clients in categories such as healthcare software, healthcare information technology, electronic and capital equipment, medical devices, and more. We have extensive experience managing national and global healthcare technology brands including Nobel Biocare, Concentra Preferred Systems, Panoramic Imaging, AfterMath Claim Science, Amcor Flexibles (pharma division), Eaglesoft (clinical software), Healthpoint Capital, and more. Recently, we implemented a comprehensive digital marketing program for Evolution1, the leading employee healthcare benefits software provider. The program includes blogging and content marketing, publicity, events, search engine optimization, social media marketing, and more. In 2013, MMP developed and launched the Healthcare Trends Institute, an ...

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