by Lindsay Brown | Aug 21, 2025 | Advertising, Google
Seasonal waves of demand present an excellent opportunity to optimize your contextual campaigns. However, you need to set them up and manage them differently than you do for the rest of the year. To ensure that all the “hot” periods are productive for your...
by Lindsay Brown | Sep 13, 2022 | Marketing Best Practices, Marketing Strategies
You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized....
