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AI Innovations in Fintech: A Comprehensive Overview

by Lindsay Brown | Sep 1, 2024 | Artificial Intelligence

Machine Learning ML is one of the predominant AI technologies for fintech, due to its capability to process large volumes of data accurately. It is widely used in credit scoring and risk assessment, because it provides more accurate evaluations of a customer’s...

Influencer Marketing: A New Frontier For Fintech Brands

by Lindsay Brown | Jul 10, 2023 | Influencer Marketing

Companies in financial technology, or fintech, are constantly seeking new strategies to deepen their engagement with consumers. Among the most promising of these is influencer marketing, an innovative frontier that combines digital technology and human connection....

Why Fintech is Key to Building a Competitive Advantage in Marketing

by Lindsay Brown | Mar 22, 2023 | Technology Marketing

Good software shapes the way that modern business is done. It allows companies to stay lean, implement data, save money, and reach the consuming public in ways that were never before possible. It can also be pretty confusing for the layperson. You know you need...

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