Tags ArchivesElite marketing teams

Marketing is a lot different than it used to be. Where once the job was about putting a message before as many people as possible and hoping some of them went for it, the focus has narrowed tremendously. Modern marketing practices are less about casting the widest possible net, and more about identifying and developing the most specific and enticing lures possible. You want content that finds the ideal audience and knows how to speak to them. Elite marketing teams can help make that happen. But how do you staff them? In this article, we take an in-depth look at what sort of people you need on your marketing team! Lead Strategist Consider this the team manager. They interact directly with the ...