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Building a Knowledge Base: The Foundation of B2B Customer Education

by Lindsay Brown | Nov 6, 2023 | Customer Experience

In the competitive business world, B2B companies recognize the significance of customer education. It is vital to ensure customers make the most of their products and services, fostering satisfaction and loyalty. An essential component of B2B customer education is...

Unlocking the Potential of Customer Insights for Business Growth

by Lindsay Brown | Oct 19, 2023 | Customer Experience

Customer insights, derived from data and feedback, have become invaluable assets for companies aiming to drive growth. These insights can influence everything from financing decisions to marketing strategies, ultimately leading to enhanced customer satisfaction and...

How Business Analytics Create Personalized Customer Experiences

by Lindsay Brown | May 3, 2023 | Customer Experience

Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation...

B2B Customer Journey: How Not to Get Lost?

by Lindsay Brown | Nov 3, 2022 | B2B Marketing, Customer Experience

The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...

How to Create Meaningful Customer Engagement Strategies That Drive New Revenue

by Lindsay Brown | Feb 11, 2022 | Customer Experience

66% of customers expect personalized and tailored engagements from companies that are based on past interactions. But despite that, a staggering 39% of companies don’t even have a process for regularly asking their customers for feedback. And that’s a big...
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