Tags ArchivesCustomer Engagement

Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

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Five Reasons to Switch to Digital Marketing standard

There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining global acceptance in today’s time. Gone are the days when most conventional firms would spend millions of dollars’ worth of money on steamers and elaborate billboards. Ever since the advent of digital marketing, thousands of businesses have already jumped on the bandwagon to sell their products and services to a wider audience. You might be wondering why we’re talking about the digital medium, right? If you don’t know the incredible benefits of this platform, we’re glad to have you here. Keep reading to know about all the reasons to switch your ...

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How Data and Personalization Inform the Customer Journey image

Omnichannel Marketing

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions, which now come at a premium. At this point, customers are tuned into way more than just transactions. If the opportunity presents itself they’ll engage with their favorite brands literally anytime and anywhere. To deliver two-way communication this requires meeting your customers where they are, in-person and online. It also requires having a firm understanding of your customers, including their preferences and what drives their behavior, which is the foundation of omnichannel marketing. When you know who your customers are, how they spend their time and where they spend their time, ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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Companies Need to be Marketing 24/7 image

Marketing 24/7

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

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