Customer Engagement Archives - Modern Marketing Partners

How Business Analytics Create Personalized Customer Experiences standard

Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation among the general public, but it’s important to remember that they can be used ethically to help create a personalized customer experience. In addition to the role of analytics in operations and customer service, data tools can be used to help customers have an optimal experience when interacting with your business. Here’s how. Customer Segmentation with Analytics As a company, you aren’t serving everyone. You’re speaking to a certain “ideal customer.” However, you might have more than one ideal ...

B2B Customer Journey: How Not to Get Lost? standard

The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations, allowing you to tailor your marketing strategy accordingly. Why is the B2B Customer Journey important? The B2B customer journey map is an essential tool to help you understand how your customers interact with your business. It can be used to identify where customers are dropping out of the process and why and showcase opportunities for improvement. A B2B customer journey map represents the steps in a business-to-business (B2B) purchase funnel or process. A single purchase may have multiple ...

How to Create Meaningful Customer Engagement Strategies That Drive New Revenue standard

66% of customers expect personalized and tailored engagements from companies that are based on past interactions. But despite that, a staggering 39% of companies don't even have a process for regularly asking their customers for feedback. And that's a big reason why many businesses struggle with keeping their customers coming back and buying again. Without understanding what the customers want and developing engagement strategies, even the most eager customers will eventually forget about the company and move on to something else. But the good news is that for those who are willing to develop their engagement strategies, that can become an incredibly powerful method for generating new revenue. As any growth marketing firm with a data-driven approach will tell you, your ...

1st of December, 2019
In: Marketing Strategies, Marketing Tactics
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Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

Five Reasons to Switch to Digital Marketing standard

There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining global acceptance in today’s time. Gone are the days when most conventional firms would spend millions of dollars’ worth of money on steamers and elaborate billboards. Ever since the advent of digital marketing, thousands of businesses have already jumped on the bandwagon to sell their products and services to a wider audience. You might be wondering why we’re talking about the digital medium, right? If you don’t know the incredible benefits of this platform, we’re glad to have you here. Keep reading to know about all the reasons to switch your ...

How Data and Personalization Inform the Customer Journey image

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions, which now come at a premium. At this point, customers are tuned into way more than just transactions. If the opportunity presents itself they’ll engage with their favorite brands literally anytime and anywhere. To deliver two-way communication this requires meeting your customers where they are, in-person and online. It also requires having a firm understanding of your customers, including their preferences and what drives their behavior, which is the foundation of omnichannel marketing. When you know who your customers are, how they spend their time and where they spend their time, ...

7th of November, 2018
In: Campaigns, Marketing Strategies, Marketing Tactics, Social Media
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Companies Need to be Marketing 24/7 image

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

Tags ArchivesCustomer Engagement