Tags ArchivesCorporate Branding

4 Steps for Choosing a Successful Company Name image

Company Name

Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how people will initially perceive your company. And remember the old saying, “You never get a second chance to make a first impression.” Everyone is bombarded with thousands of names daily. Only the really good ones are going to stick in anyone’s memory. So if you’re a start-up, you need to put some time and effort into creating a name for your company. You’ve got to hit the right chord in your market ...

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Seven Tips for Perfecting the Domain Name Game image

Domain Name Game

A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how you’ve chosen to sell your product, you need a website. Consumers essentially live online so you need to meet them in their space. You might think then that an app or social media is where you need to spend time initially. But a high performing website is what you really need first. Because what good does generating traffic do for you, unless you have a place called home to convert the traffic. Thoughts about website design and color schemes may be racing ...

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