Tags ArchivesContent Marketing Agency

Why It Matters: Proving the Value of Your Content to Prospects image

Content Marketing Content Brand

In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead. Unfortunately, if you've ever bought bread at a grocery store, you know that you face a two-part challenge: Getting to the bread aisle/remembering to buy bread and choosing the right bread. The same goes for your content. Some people will think it's generic white bread content that you've written, and it's your job to convince them it's not. In part one of this two-part blog, we explored the many distractions that exist for your ...

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Why Your Content Isn’t Reaching the Right People image

Content Marketing Tips

Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top of the line, nutrient-dense content that is sure to turn heads and generate leads. Unfortunately, no one’s buying your bread—yet. There is a reason for this, and as a content marketer, you have to face many of the same challenges that a CPG brand does, except rather than competing for a customer’s money, you have to compete for attention. Unfortunately, there are a couple things that make your job a bit tougher: Your prospect is on a much stricter budget. There are only so many hours in a day, and ...

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How to Select a Content Marketing Agency image

content agency selection

No question, content marketing is likely the hottest topic in, well, marketing! Want proof? A 2016 study identified that 88% of business-to-business (B2B) marketers, and 76% of business-to-consumer (B2C) marketers are using content marketing (Source: Content Marketing Institute). This “How to Select a Content Marketing Agency ” blog considers some top thought leaders perspectives on the subject, along with a Top 5 Content Marketing Agency Selection Checklist, and some relevant content marketing resources. Before diving into the subject, consider the same study identified that B2B marketers use an average of 13 content marketing tactics out of a total of 25 possible, while B2C use an average of 12 out of a total of 24 tactics. That’s a lot of content! Our latest ...

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