Content Marketing Agency Archives - Modern Marketing Partners

Content Marketing Study – 2022 B2B standard

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B) and business-to-consumer (B2C). Per the title above, this blog will focus on B2B findings. If you are interested in B2C content marketing survey results, click here. The key theme is that the pandemic opened up B2B marketers to use content marketing. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing ...

5 Perks Of Hiring A Digital Marketing Agency standard

Digital marketing is transforming businesses globally. Given the challenges businesses had to face in recent years, plus all the changes brought about by technology, it’s not surprising how digital marketing reigns supreme when it comes to marketing campaign. As businesses aim to consistently apply the best online marketing strategies, working with digital marketing agencies have become borderline mandatory. They're the ones who have the best options for turning businesses’ marketing strategies around. While there are expenses that come along with hiring a digital marketing agency, there are also inherent perks of hiring one. Those perks should be enough to convince you why it’s a good idea to hire digital marketing agencies like duenorth.com.au. What are those convincing reasons? Let’s dive ...

How to Start a Marketing Agency standard

If you have entrepreneurial dreams and also happen to have a passion for marketing, then the idea of starting a professional agency might have already crossed your mind. It’s a great opportunity to bring together your ambition of being a business owner with your talent for creating brilliant campaigns and working with those clients, but that doesn’t mean pursuing this dream will be easy. If you want to start a marketing agency in the future, below are a few points to consider, before you start making any financial commitments to starting a business. Study You might already have a degree in marketing if you chose to study this at college, or perhaps another business subject. While a lot of marketing knowledge ...

How to Improve the Efficiency of Your Marketing Agency standard

The business world we currently live in is different from the traditional world we knew a decade ago. In the active startup culture, what sets a successful marketing agency from a struggling one is continuous improvement. However, it is not always easy to run a marketing agency and constantly endeavor advancement. From sales, marketing, hiring, financials to client management, the list is endless. However, ensuring results for your clients and delivering on commitments can not be possible without consistently improving your company's efficiency. With that being said, keep on reading if you are looking for approaches to advance the efficiency of your marketing agency. #1 Check you have a sound business plan The most important thing you need to have to run a ...

A New Definition for Content Marketing? image

Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new definition for content marketing. As reported by Content Marketing Institute on July 27th, 2020 by A. Lee Judge. Is It Time to Add a New Definition for Content Marketing? Is it time to expand the definition of content marketing? I admit this is a bold question for someone writing his first guest post for the organization that owns the definition. Content Marketing Institute defines content marketing, in part, as a strategic marketing approach, ...

16th of May, 2017
In: B2B Marketing, Content Marketing, Inbound Marketing
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Why It Matters: Proving the Value of Your Content to Prospects image

In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead. Unfortunately, if you've ever bought bread at a grocery store, you know that you face a two-part challenge: Getting to the bread aisle/remembering to buy bread and choosing the right bread. The same goes for your content. Some people will think it's generic white bread content that you've written, and it's your job to convince them it's not. In part one of this two-part blog, we explored the many distractions that exist for your ...

Why Your Content Isn’t Reaching the Right People image

Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top of the line, nutrient-dense content that is sure to turn heads and generate leads. Unfortunately, no one’s buying your bread—yet. There is a reason for this, and as a content marketer, you have to face many of the same challenges that a CPG brand does, except rather than competing for a customer’s money, you have to compete for attention. Unfortunately, there are a couple things that make your job a bit tougher: Your prospect is on a much stricter budget. There are only so many hours in a day, and ...

How to Select a Content Marketing Agency image

No question, content marketing is likely the hottest topic in, well, marketing! Want proof? A 2016 study identified that 88% of business-to-business (B2B) marketers, and 76% of business-to-consumer (B2C) marketers are using content marketing (Source: Content Marketing Institute). This “How to Select a Content Marketing Agency ” blog considers some top thought leaders perspectives on the subject, along with a Top 5 Content Marketing Agency Selection Checklist, and some relevant content marketing resources. Before diving into the subject, consider the same study identified that B2B marketers use an average of 13 content marketing tactics out of a total of 25 possible, while B2C use an average of 12 out of a total of 24 tactics. That’s a lot of content! Our latest ...

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