Tags ArchivesBusiness Marketing

How You Can Expand Your Business and Gain a Bigger Profit standard

Whether you own a small convenience store or an established conglomerate, expanding your business should always be on your to-do list. The more you expand, the greater the possibility of scaling your business and making more money. However, expansion is one process that’s much easier said than done. To scale your business properly, you need a strategy. Here’s how you can expand your business and increase your ROI. Secure the Appropriate Funding When it comes to expanding your business, the first step is to seek funds to do so. Even if your business is online, you still pay for advertising and marketing. If you own a small company or brand, you may be thinking that you don’t have enough of an ...

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How to Make a Profit Investing in Rental Properties: Dos and Don’ts standard

The real estate industry is a very profitable business. However, there are certain things that you have to do in order to ensure that you will be successful. There’s a lot of time and research that goes into managing a profitable property. Here are some things that you should and should not do. Do: Make sure your property is in a good location. The location of a rental property or properties is one of the biggest indicators of how much of a return you will see on your investment. Whether you’ve invested in a short-term rental property, such as a vacation rental, or a long-term residential property, the location matters. A good location means that it is more likely for you ...

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Business Life 101: 3 Essential Tools for Business Survival in Today’s World standard

If you want to make it in today’s competitive business world, you need every tool at your disposal to make this a possibility. In today’s business landscape, most of your efforts must be spent in the digital space. Whether this is for marketing purposes or for personal business affairs, having knowledge of the digital space is critical for any business leader’s survival. Navigating the vast digital universe, however, can be a nightmare for some. You might have a good head for business, but you’d be surprised at how many business leaders out there simply don’t have a lick of digital finesse. The good news is, many of the tools that you need to use are now being made much more user-friendly than ...

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B2B Reviews are Important image

B2B Reviews

Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An Essential Part of Your Marketing Mix No matter what industry you're in, gaining third-party validation and customer reviews is important. Just like a consumer is more likely to buy a well-received product on Amazon or Travelocity, your customers are more apt to purchase your services if you have peer groups and other customers actively touting the benefits of working with your company and its solutions. Statistics show that 92% of business-to-business (B2B) buyers are more likely to purchase after reading a trusted ...

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Digital Marketing for Newbies standard

Have you started to use digital marketing in your business? It is 2020 and with everything going on in the world, digital marketing is becoming the hot topic in the marketing industry. Digital marketing has different ways to make your company stand out to your audience. As reported by Forbes on June 14th, 2020 by Mike Wood. A Quick Guide To Digital Marketing For Newbies With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So, where do you begin? There is a lot of advice out there, good and bad, and many people ...

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Top 10 Marketing Ideas for COVID-19 image

Top 10 Marketing Ideas COVID-19

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing?  The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

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