Tags ArchivesBusiness Marketing

Boosting Marketing Productivity With A Virtual Assistant standard

Marketing plays a critical role in any modern business.  And hiring virtual assistants to look after time-consuming administration tasks is a common business concept. However, business owners are starting to understand the benefits of using a virtual assistant to manage their marketing campaigns and not just admin tasks. A highly-skilled virtual assistant will already possess the fundamental core skills required for business marketing. With extra upskilling general virtual assistants can offer support during your company’s marketing campaigns. Here we will show you how hiring a dedicated marketing virtual assistant will prove cost-efficient and add value to your business in the long term. What Is A Virtual Assistant For Marketing?  A virtual marketing assistant provides administrative support to your company’s marketing department while working from ...

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Tips on How to Appear on Google Maps standard

Google map is a free service that locates businesses and other points of interest on the planet. It has found its way onto many websites, blogs, and social media platforms. It can be a great way to draw in new visitors and build your brand. However, if you're not on Google maps, then you are missing out on quite a few opportunities. By using directory submission services, you can have your site URL listed. This article will teach you how to appear on Google maps by providing helpful tips for formatting your website correctly and optimizing it for the search engine. 1. Create a Google My Business Listing This is the first step in being found on google maps. You need ...

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Build A Successful Home Business with These Marketing Tips & Resources standard

Marketing is something people go to school to learn. It’s a degree — a profession that takes many years to master. Is there a do-it-yourself version for small business owners? Of course, there is! At its core, marketing is simply a way to communicate with your customers. That’s something you know how to do, right? In this article, we take a look at how you can distill that communication process into marketing strategies for your home-based business that build up your brand, and convert leads into sales. Choose a Brand Identity Your brand identity is less about the product and more about the company itself. It tells the public what you believe in, and what it feels like to be the customer ...

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How To Create Your Business From Scratch standard

In the first quarter of 2022 alone, approximately 375,000 businesses opened their doors for the first time in the United States. Most years end up with between 650,000 to 800,000, with all having various levels of success. Owning a business might seem like an unreachable goal, but it might be closer than you think. Many startups have nothing at the beginning, but they are still able to build it up into something successful. Here’s how to create your business from scratch. Have an Idea If you want to be successful, you can’t just decide you are going to sell something and away you go. You need an original idea that will provide value to consumers. Trying to break into an already ...

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These Key Areas Can Help Drive Profitability standard

To be successful, businesses need to focus on a variety of key areas. While the list of necessary focus areas may vary from business to business, some core tenets are essential for all companies. We will discuss six key areas that can help drive profitability for any organization.  Software Implementation To be efficient and effective, businesses need to have the right software in place. This software needs to be properly implemented for it to be utilized to its full potential. The first step is to identify which software programs will best suit the needs of the company. If you have a sales team, then retail pricing software is crucial for them. If you run a manufacturing company, then an enterprise resource ...

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How To Start Your Own Marketing Company standard

Starting a marketing agency could be an excellent choice if you have prior experience in the industry or just desire a business that enables you to think creatively and provide answers to a wide range of clients. The global digital marketing and advertising market is predicted to be $322.5 billion and is expected to increase to $640.2 billion by the end of 2027, according to a recent report. You can also profit from a wide range of subfields within this business, such as specialized areas with little competition and rapidly expanding markets with great profit potential. Of course, creating a marketing firm from the ground up isn't a simple endeavor. In case you are wondering "how to start a digital marketing ...

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How To Become A Successful Business Owner standard

So you want to be a successful business owner? That's great! However, it's not an easy task, but with the right tools and information, it can be done. In this article, we will discuss some of the most important steps that you need to take in order to build a thriving business. So, if you are ready to take your business to the next level, keep reading! Decide on Your Niche Being a successful business owner starts with deciding on your niche. What are you passionate about? What are you good at? There are many things to consider when choosing your niche, but it is important to select something that you are knowledgeable about and passionate about. This way, you will ...

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Seize Growth Opportunities And Boost Revenue With These Pro Tips standard

To seize growth opportunities and boost revenue, your business will need to be proactive in its approach. There are many different ways to do this, but some methods are more effective than others. Here are a few pro tips to help you get started. Invest In Digital Marketing The very foundation of digital marketing is building a strong web presence, which means your company website must be designed to attract attention and generate business. To achieve everything you intended, you can consider hiring a digital marketing agency and enjoy all the benefits. Your website should also play well with search engines to ensure it gets found quickly by people who are searching online for the products or services you provide. Find ...

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How You Can Expand Your Business and Gain a Bigger Profit standard

Whether you own a small convenience store or an established conglomerate, expanding your business should always be on your to-do list. The more you expand, the greater the possibility of scaling your business and making more money. However, expansion is one process that’s much easier said than done. To scale your business properly, you need a strategy. Here’s how you can expand your business and increase your ROI. Secure the Appropriate Funding When it comes to expanding your business, the first step is to seek funds to do so. Even if your business is online, you still pay for advertising and marketing. If you own a small company or brand, you may be thinking that you don’t have enough of an ...

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How to Make a Profit Investing in Rental Properties: Dos and Don’ts standard

The real estate industry is a very profitable business. However, there are certain things that you have to do in order to ensure that you will be successful. There’s a lot of time and research that goes into managing a profitable property. Here are some things that you should and should not do. Do: Make sure your property is in a good location. The location of a rental property or properties is one of the biggest indicators of how much of a return you will see on your investment. Whether you’ve invested in a short-term rental property, such as a vacation rental, or a long-term residential property, the location matters. A good location means that it is more likely for you ...

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Business Life 101: 3 Essential Tools for Business Survival in Today’s World standard

If you want to make it in today’s competitive business world, you need every tool at your disposal to make this a possibility. In today’s business landscape, most of your efforts must be spent in the digital space. Whether this is for marketing purposes or for personal business affairs, having knowledge of the digital space is critical for any business leader’s survival. Navigating the vast digital universe, however, can be a nightmare for some. You might have a good head for business, but you’d be surprised at how many business leaders out there simply don’t have a lick of digital finesse. The good news is, many of the tools that you need to use are now being made much more user-friendly than ...

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B2B Reviews are Important image

B2B Reviews

Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An Essential Part of Your Marketing Mix No matter what industry you're in, gaining third-party validation and customer reviews is important. Just like a consumer is more likely to buy a well-received product on Amazon or Travelocity, your customers are more apt to purchase your services if you have peer groups and other customers actively touting the benefits of working with your company and its solutions. Statistics show that 92% of business-to-business (B2B) buyers are more likely to purchase after reading a trusted ...

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Digital Marketing for Newbies standard

Have you started to use digital marketing in your business? It is 2020 and with everything going on in the world, digital marketing is becoming the hot topic in the marketing industry. Digital marketing has different ways to make your company stand out to your audience. As reported by Forbes on June 14th, 2020 by Mike Wood. A Quick Guide To Digital Marketing For Newbies With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So, where do you begin? There is a lot of advice out there, good and bad, and many people ...

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Top 10 Marketing Ideas for COVID-19 image

Top 10 Marketing Ideas COVID-19

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing?  The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

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