Marketing plays a critical role in any modern business. 

And hiring virtual assistants to look after time-consuming administration tasks is a common business concept. However, business owners are starting to understand the benefits of using a virtual assistant to manage their marketing campaigns and not just admin tasks.

A highly-skilled virtual assistant will already possess the fundamental core skills required for business marketing. With extra upskilling general virtual assistants can offer support during your company’s marketing campaigns.

Here we will show you how hiring a dedicated marketing virtual assistant will prove cost-efficient and add value to your business in the long term.

What Is A Virtual Assistant For Marketing? 

A virtual marketing assistant provides administrative support to your company’s marketing department while working from a different location.

Hiring a virtual marketing assistant will offer your marketing team much-needed support, especially during busy periods, doing time-consuming admin tasks related to marketing.

Some of the duties a remote marketing assistant will be responsible for include data entry, target market research, competitor research, and lead generation.  

Handing over responsibility for these time-heavy duties allows your heads of department to concentrate on the overall marketing strategy.

You will soon discover the benefit of hiring a virtual marketing assistant, which will translate into higher productivity, more customers, and increased profits.     

How Can VAs Boost Your Marketing Productivity? 

High-quality marketing plays an integral role in every business, large or small.

The main aim is to devise different marketing strategies which promote your services and products positively and engagingly, with the fundamental goal of gaining consistently increased sales annually.

Virtual assistants can boost your marketing productivity by relieving the pressure from more senior marketing team members. 

An excellent marketing virtual assistant will build an outstanding database of potential and existing clients, which details how likely they are to buy and their previous buying habits.

Knowing your target audience is vital for any marketing strategy, so your virtual assistant must always provide you with up-to-date information.

How Does A Marketing VA Help Your Business? 

Excellent marketing is critical to the success of any business, but the cost of employing a marketing manager can be between $85-$152k. 

Marketing managers command such a high wage due to the fast pace marketing evolves with the advancements in digital technology.

However, business owners are increasingly looking to hire virtual marketing assistants and managers because it will save them substantial money.

For example, a virtual marketing assistant based in the US can command an hourly wage of $23.50. However, companies can also hire remote workers based in countries like India, Brazil, and The Philippines, which will cost considerably less.

Here are some ways a virtual marketing assistant can help your business.

1. Consistent Marketing Efforts

Hiring a virtual marketing assistant will help your business maintain a consistent visual presence in your industry marketing space.

Marketing has been made more accessible by digital technology, but you need to keep pace with the latest advancements. 

A virtual marketing assistant will be responsible for social media marketing which includes responding to customer interactions, creating and posting engaging content, creating blogs, and managing social media advertising campaigns.

Marketing experts advise that a business posts five times a day, five days a week. 

Therefore, VMA’s must identify and schedule the times of the day you post, especially when trying to target a worldwide audience. 

2. Better Engagement

Customers and potential customers always want to feel valued; therefore, engaging with them promptly and professionally is crucial.

The world of social media dictates that if a person asks a business a question on their Facebook page, they expect an answer within the hour. Doing so shows your company is professional and on the ball.

Having a social media presence in 2023 isn’t just limited to Facebook. Companies are expected to be on multiple platforms, such as Twitter. Instagram, Snapchat, TikTok, YouTube, and LinkedIn.

Keeping a handle on all of your social media accounts can prove time-consuming, so this is where a virtual marketing assistant will prove invaluable. 

3. Flexible Work Hours

Hiring a virtual marketing assistant will help give your business the flexibility it needs to interact with potential and existing customers globally.

They say time is money, so you can’t afford to miss out on a potential customer due to being late replying to their email or inquiry on social media.

Your virtual marketing assistant is essential in replying promptly to all enquiries even when they arrive outside your standard working hours.

In instances where your assistant doesn’t have the experience or knowledge to answer the inquiry, at least they can respond and tell them a member of the marketing team will reply by a specific time the next working day.


As you have read, there are many advantages to hiring a virtual marketing assistant apart from the substantial costs you can save.

Hiring a remote assistant is always advantageous when you consider it saves you and other staff members from compiling an up-to-date customer database.

Think of the hours you save from just that one task alone.

Having someone on hand to ensure that all your digital marketing campaign strategies are running on schedule gives you peace of mind as a business owner and allows you to concentrate on other areas of your company.

All that before you even consider how much hiring a virtual marketing assistant will improve your work-life balance while remaining highly successful in your industry.