Business Development Archives - Modern Marketing Partners

How to Write a Thesis for Compare and Contrast Essay standard

A comparative essay should fully examine each subject and honestly identify its strengths and weaknesses. The success of a comparative essay depends on the correct formulation of the thesis statement. To create a truly impressive essay, a strong thesis statement must capture the reader's attention. In addition, the thesis statement guides the path in which your work moves. If you are presented with problems forming a relevant thesis statement for a comparative essay, this article will provide useful information to help you deal with it. What is a compare and contrast essay? A compare and contrast essay takes two opposing concepts. It examines them from all angles, with the author having to pick up on subtle differences or conversely unexpected similarities ...

Reasons Why You Need a Registered Agent standard

Having a registered agent is essential for any business that wants to operate legally. A registered agent is responsible for receiving important documents on behalf of the company, such as service of process, tax forms, and other legal notices from the state or federal government. It's important to make sure you have a reliable and knowledgeable registered agent in your corner to ensure that your business is compliant with all applicable laws. Here are some of the key reasons why you need a registered agent. 1. Compliance with State Laws Every state requires businesses to have a registered agent in order to remain in good standing with the state. Failure to meet this requirement could result in fines, penalties, and other ...

Build A Successful Home Business with These Marketing Tips & Resources standard

Marketing is something people go to school to learn. It’s a degree — a profession that takes many years to master. Is there a do-it-yourself version for small business owners? Of course, there is! At its core, marketing is simply a way to communicate with your customers. That’s something you know how to do, right? In this article, we take a look at how you can distill that communication process into marketing strategies for your home-based business that build up your brand, and convert leads into sales. Choose a Brand Identity Your brand identity is less about the product and more about the company itself. It tells the public what you believe in, and what it feels like to be the customer ...

How To Create Your Business From Scratch standard

In the first quarter of 2022 alone, approximately 375,000 businesses opened their doors for the first time in the United States. Most years end up with between 650,000 to 800,000, with all having various levels of success. Owning a business might seem like an unreachable goal, but it might be closer than you think. Many startups have nothing at the beginning, but they are still able to build it up into something successful. Here’s how to create your business from scratch. Have an Idea If you want to be successful, you can’t just decide you are going to sell something and away you go. You need an original idea that will provide value to consumers. Trying to break into an already ...

These Key Areas Can Help Drive Profitability standard

To be successful, businesses need to focus on a variety of key areas. While the list of necessary focus areas may vary from business to business, some core tenets are essential for all companies. We will discuss six key areas that can help drive profitability for any organization. Software Implementation To be efficient and effective, businesses need to have the right software in place. This software needs to be properly implemented for it to be utilized to its full potential. The first step is to identify which software programs will best suit the needs of the company. If you have a sales team, then retail pricing software is crucial for them. If you run a manufacturing company, then an enterprise resource ...

How to Get Yourself the Best Brand Name in 5 Easy Steps standard

It's never easy to pick a company name, but you know how important it is. Your label is the first thing your customers will see, and it will help you stand out from the crowd. While there isn't a fixed set of rules for how to come up with a brand name, certain characteristics should be considered — a random word or phrase simply won't cut it. How a Business Name Generator Can Help A business name generator will provide the following framework: Your message should be emotionally engaging and elicit interest in your product or service from readers; It should be easy to say and include a play on words or alliteration to make it more memorable; The last thing you ...

14th of July, 2022
In: Business Development, Sales Initiatives
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How to Structure Your Pitch Deck for Maximum Impact standard

If you’ve ever attended a networking event, you know that sometimes the most interesting and engaging people aren’t always those who are giving presentations. But what if every time someone at the event was presenting, they were as captivating as those who weren’t? Wouldn’t that be an amazing experience for everyone? This article will show you how to make sure your pitch decks live up to this high standard. 1. Know Your Audience The first thing you need to do is make sure everyone who attends your presentation feels like they truly belong there. One way to accomplish this goal is to know exactly what type of person you’re talking to. When it comes to pitching, knowing the right words that ...

How to Sign Up For the IHG Merlin Employee Portal standard

Interested in signing up for the IHG rewards club? If so, you've come to the right place! This article will show you how to sign up for the IHG Merlin's Employee portal and access your employee benefits. You'll also learn how to reset your password and more! Keeping these tips in mind will make your stay a breeze. You'll be able to sign in to the portal with ease! IHG Merlin With the success of IHG's employee intranet system Merlin, the company has been able to streamline communication and improve business performance across its entire organization. Developed with more than two hundred and twenty people from around the world, Merlin now connects all of IHG's properties in one single communications platform. ...

28th of June, 2022
In: Business Development, Marketing Consulting
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How To Start Your Own Marketing Company standard

Starting a marketing agency could be an excellent choice if you have prior experience in the industry or just desire a business that enables you to think creatively and provide answers to a wide range of clients. The global digital marketing and advertising market is predicted to be $322.5 billion and is expected to increase to $640.2 billion by the end of 2027, according to a recent report. You can also profit from a wide range of subfields within this business, such as specialized areas with little competition and rapidly expanding markets with great profit potential. Of course, creating a marketing firm from the ground up isn't a simple endeavor. In case you are wondering "how to start a digital marketing ...

How to Successfully Scale Your Business for Future Growth standard

Growing and scaling business are terms that are often used synonymously. However; one needs to understand growing a business implies adding revenue at the same pace you are adding resources whereas scaling a business involves adding revenue at a much greater rate than cost. In simple terms, unstructured and unplanned growth is a bad investment and a certain way to eventual doom. Scaling basically lets you do more for less and helps you tweak your existing setup for a revenue boost with minimal investments. Scaling a business requires improvements in services or products, which implies you’ll have to spend. You can either utilize your existing funds or if the expenses outrun your pockets, you can always get funds from firms ...

How To Become A Successful Business Owner standard

So you want to be a successful business owner? That's great! However, it's not an easy task, but with the right tools and information, it can be done. In this article, we will discuss some of the most important steps that you need to take in order to build a thriving business. So, if you are ready to take your business to the next level, keep reading! Decide on Your Niche Being a successful business owner starts with deciding on your niche. What are you passionate about? What are you good at? There are many things to consider when choosing your niche, but it is important to select something that you are knowledgeable about and passionate about. This way, you will ...

22nd of February, 2022
In: Business Development, Business Intelligence
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Seize Growth Opportunities And Boost Revenue With These Pro Tips standard

To seize growth opportunities and boost revenue, your business will need to be proactive in its approach. There are many different ways to do this, but some methods are more effective than others. Here are a few pro tips to help you get started. Invest In Digital Marketing The very foundation of digital marketing is building a strong web presence, which means your company website must be designed to attract attention and generate business. To achieve everything you intended, you can consider hiring a digital marketing agency and enjoy all the benefits. Your website should also play well with search engines to ensure it gets found quickly by people who are searching online for the products or services you provide. Find ...

9 Common Mistakes Project Managers Make During A Business Project standard

Project management revolves around maintaining predictability and mitigating risks. No matter what strategies you’re using, your primary task as a project manager is to ensure that your business project will go as planned. The best way to do this is to avoid the common mistakes project managers make as such may creep into your most well-planned projects and can break your success. Below are some of the mistakes that most project managers make and how you can resolve them: 1. Not Using Integrated Tools Business projects generate countless documents. They share information, track changes, and require meetings. All of these also require a record of activities that should be kept. If you use the wrong tools, your project may turn into chaos. ...

Useful Tips That Can Help Your Business Grow standard

There are many different elements to running a successful business. If you want your company to thrive, it is important that you know what the most common pitfalls are. When it comes to running a business, you should continuously consider the following key areas. Read on to learn more! 1. Improve Internal Communication One of the most important aspects of any successful business is being able to communicate effectively to all employees. If you have poor communication, then the work environment can quickly become very stressful and difficult for everyone involved. The best way to tackle this problem is by investing in tech solutions that allow workers to communicate effectively throughout the company. One such solution is MS Teams that allows ...

Using Speaker Notes in PowerPoint to Create Winning Presentation standard

Hundreds of presentations are created every day to make the audience aware of something and get a certain result. Some are great, some are ordinary, but most are unsuccessful. Why is this so? Presentation is the most common tool for delivering information since the appearance of PowerPoint. Its simplicity and multi-functionality have been the reason for the popularity of the program and presentations as such. And despite the emergence of other tools for creating web projects, many have a preference for this particular program. You can also use ready-made PowerPoint templates that help you create a professional-looking and high-quality presentation in a short time. Despite the ease of the software, some people do not understand the features that can ...

How to Maximize the Importance of Credit Card Bonuses For Business? standard

There are many reasons to look for the best credit card with a bonus, but the most obvious is to be able to spend money with it. A great bonus is worth a lot of extra points and cashback. It can also help you build your credit profile, so make sure you know how to maximize the benefits. There are several factors to consider when finding the best credit card with a bonus. In addition to the rewards, many of these cards also come with sign-up bonuses. Look for Annual Fee: One of the most common ways to determine whether a credit card offers a bonus is to look for the annual fee. You should also check the interest rates. If ...

How Your Small Business Can Reduce Potential Payroll Fraud standard

The topic of payroll fraud has been on the rise lately. Everyone from small business owners to employees is concerned about it, and for a good reason! Payroll fraud can lead to a reduction in revenue for your small business, as well as legal problems if you don't take steps to prevent it. In this article, we'll discuss how you can reduce potential payroll fraud by implementing specific strategies. What Is Payroll Fraud? Payroll fraud is a type of theft that is committed by a current or former employee of an organization, including both the public and private sectors. The crime involves misreporting the hours worked or outright fabrication of time in order to collect undeserved paychecks. Payroll fraud has many forms: Payroll padding ...

The Ultimate Checklist For Starting A Successful T-Shirt Business standard

When it comes to clothing, t-shirts are considered casual wear for both men and women. They also serve as a reflection of identities, interests, and personalities. Because of this, selling t-shirts has become a popular way for those who want to start a new business. With the increasing popularity of t-shirt selling, there’s no doubt you can earn extra income each month. However, building a t-shirt business requires proper planning and decision-making such as whether you’d use a t-shirt design maker. Since the said business idea is in demand nowadays, you need to make sure your business startup is set for success by keeping clients and generating more income. Keep reading this article to learn about the ultimate checklist for starting ...

Major Benefits of Utilizing Effective Business Coaching standard

First, let's find out what a business coach is exactly, just in case you aren’t exactly sure. Business coaches are some of the best entrepreneurs and executives who have created successful businesses looking to help others be successful. Pretty neat concept, huh? These coaches will assist you in reaching your goal and hold you accountable, so you can accomplish your goals. This type of coach won't hold your hand and tell you step-by-step tell you how to run your business. Instead, their goal is to help you come to understand what is most important to you. They will help you learn how to become a better leader, build a great team, and teach you how to improve your focus. Sounds like ...

17th of August, 2021
In: Business Development, Marketing Strategies
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How You Can Expand Your Business and Gain a Bigger Profit standard

Whether you own a small convenience store or an established conglomerate, expanding your business should always be on your to-do list. The more you expand, the greater the possibility of scaling your business and making more money. However, expansion is one process that’s much easier said than done. To scale your business properly, you need a strategy. Here’s how you can expand your business and increase your ROI. Secure the Appropriate Funding When it comes to expanding your business, the first step is to seek funds to do so. Even if your business is online, you still pay for advertising and marketing. If you own a small company or brand, you may be thinking that you don’t have enough of an ...

How to Make a Profit Investing in Rental Properties: Dos and Don’ts standard

The real estate industry is a very profitable business. However, there are certain things that you have to do in order to ensure that you will be successful. There’s a lot of time and research that goes into managing a profitable property. Here are some things that you should and should not do. Do: Make sure your property is in a good location. The location of a rental property or properties is one of the biggest indicators of how much of a return you will see on your investment. Whether you’ve invested in a short-term rental property, such as a vacation rental, or a long-term residential property, the location matters. A good location means that it is more likely for you ...

What Opportunities Do Low-Cost Franchises Offer to Business Partners standard

Investing in a franchise is mistakenly considered a big investment by many people. While there is no doubt that some franchises can cost you an arm and a leg to invest in, there are other low-cost franchises that can be quite gentle on your checkbook. There is no need to start a business from scratch and handle all the legal and logistic mayhem that can arise when you can simply invest in an established low-cost franchise. We’ve gathered a list of some of the best opportunities that business partners can make use of when they invest in a low-cost franchise. Location Variety If franchisees are known for one thing, it’s for their accessibility to a lot of consumers. Whether it’s in ...

Top Tips to Go Green For Manufacturing Companies standard

The whole discussion around going green has been quite popular recently. Part of it is the regulatory environment. There are lots of legal requirements for manufacturing companies to go green in a variety of areas. However, there are also other reasons why going green is a major advantage. When a manufacturing company goes green, it cuts down on its costs and makes its operations more efficient. Customers are also becoming more aware and prefer green companies to others, which means that going green gives a competitive advantage in the marketplace. So how can your manufacturing company take steps toward going green today? Here are some top eco-friendly tips. Get Everyone Involved If you want your business to be green, you’re going ...

Lead Conversion Rates for Software image

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for different software ecosystems. To shed some light on the subject, the software marketing experts at Modern Marketing Partners will provide some necessary sales lead definitions and background information, then compare lead conversion rates for two software ecosystems, and finally, provide some relevant, additional information on sales lead generation. Learn more about our software marketing services here. MQLs vs. SQLs Before digging into lead conversion rates, it will be helpful to understand some useful definitions. First, Marketing Qualified Leads or MQLs are defined as ...

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