by Lindsay Brown | May 1, 2013 | Branding
One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came to you in your sleep last night is already trademarked. In saturated categories like consumer products, healthcare, and technology,...
by Lindsay Brown | Aug 16, 2012 | Branding, Launch, Marketing Planning
Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover quick basics of branding so...
