Tags ArchivesBrand Awareness

The Do’s and Don’ts of Branded Vehicles standard

Proper vehicle branding can do a lot for your business. It is an important tool if your vehicles play a major part in your operation. In some cases, they might be the only branding tool you need. This is especially true if your business is local and limited in scope. But it has to be done properly to be efficient. If you don’t get it right, you might end up wasting thousands of dollars branding your fleet without results. It could even backfire on you if done incorrectly. Let’s take a look at some of the things you should do and also avoid when branding your vehicle. Do - Keep Things as Neat as Possible One of the biggest mistakes when designing ...

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Five Reasons to Switch to Digital Marketing standard

There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining global acceptance in today’s time. Gone are the days when most conventional firms would spend millions of dollars’ worth of money on steamers and elaborate billboards. Ever since the advent of digital marketing, thousands of businesses have already jumped on the bandwagon to sell their products and services to a wider audience. You might be wondering why we’re talking about the digital medium, right? If you don’t know the incredible benefits of this platform, we’re glad to have you here. Keep reading to know about all the reasons to switch your ...

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Content Marketing – What’s the Big Hype? image

You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing a new term—Content Marketing—as the hottest thing in, well, marketing. So, what’s the big deal? To be honest, quite a bit. Content marketing is getting attention because it supports critical goals including sales lead generation, customer retention, and brand awareness. It seems that marketing departments and marketers are transforming into authors and publishers. We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Having excellent content to post on websites, blogs, or social media channels is essential. Not only does content build search authority, but it reinforces thought leadership and brand positioning. Content Marketing ...

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