Tags ArchivesB2B Direct Mail

Direct Mail Campaigns are still a viable option to convert potential leads into customers; but this said, direct mail provides challenges and campaign structure.  In Part 1, we covered the development and planning of your mailing list, including best practices on how to do so.  In part 2, we will cover the development of your direct mail from package design to letterhead. Thanks again to Eric Gagnon, contributor to Tuesday Marketing Notes (TMN) of the Business Marketing Institute, we would like to share the insight provided in Tuesday Marketing Notes: Executing Your Company’s B2B Direct Mail Projects Direct Mail Package Design Next to your mailing list, the direct mail package is the most important element in your company’s direct mail projects. The ...