by Lindsay Brown | Jan 30, 2026 | Event Marketing, Trade Show Marketing
Brands seek attention through clear messages that feel trustworthy. Physical presentation still influences recall even when audiences compare many options quickly. Structured visual setups help teams speak with clarity while showing value without long explanations....
by Lindsay Brown | Nov 11, 2024 | Trade Show Marketing, Trade Shows
Trade shows are vital events where businesses showcase their products, engage directly with potential clients, and strengthen their industry presence. Drawing a crowd to your booth is essential to make the most of these opportunities. Effective strategies allow...
by Lindsay Brown | Aug 23, 2022 | Construction Marketing, Trade Show Marketing, Trade Shows
If you’re planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That’s why creating an attractive,...
by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....
