by Lindsay Brown | Sep 2, 2025 | Advertising
In the ever-evolving landscape of digital marketing, Google Ads remains a powerful tool for businesses looking to increase their visibility and drive conversions. However, many advertisers struggle to optimise their campaigns effectively, leading to wasted budgets and...
by Lindsay Brown | Aug 21, 2025 | Advertising, Google
Seasonal waves of demand present an excellent opportunity to optimize your contextual campaigns. However, you need to set them up and manage them differently than you do for the rest of the year. To ensure that all the “hot” periods are productive for your...
by Lindsay Brown | Jun 11, 2025 | Advertising, Software
Digital ads are everywhere. Brands promote their collections across social media, search engines, and websites. But not every campaign works. Some bring in results, others don’t. To stay competitive, fashion brands need more than luck. They need the right tech and a...
by Lindsay Brown | May 15, 2025 | Advertising, Amazon
Amazon advertising has become a cornerstone of many marketing strategies, with businesses allocating ever-increasing portions of their budgets to the platform. However, most companies make a critical mistake by viewing ACoS (Advertising Cost of Sale) as their only...
by Lindsay Brown | Feb 27, 2025 | Advertising
One thing you’ll discover when comparing traditional and digital law firm marketing strategies is that it can be a real challenge to make a memorable TV commercial. We see so many in between our shows that most are lost to time, and some are never seen at all as we...
by Lindsay Brown | Sep 12, 2024 | Advertising
Consider that you wish to spread the word about your business to as many individuals as you can. You wouldn’t advertise your goods or services to people on the street with a megaphone, would you? Networks that air advertisements can help in this situation. An...
