This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist.

In our last blog post, we shared a checklist of the top 10 marketing best practices for capital equipment marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Marketing Capital Equipment Checklist.

Other content in this capital equipment marketing best practices series include 3 Capital Equipment Marketing Considerations and 4 Aspects of Capital Equipment Purchasing.

In this post, we offer our experience and insight about capital equipment marketing through an easily digested infographic, which features trends, tips, and best practices while marketing capital equipment.

Following is a complete capital equipment marketing infographic.  The infographic identifies U.S. capital equipment expenditures for 2011 and the prior ten years, top capital equipment vertical markets, and marketing spend as a % of sales for top capital equipment markets, along with the marketing checklist.

(click to view full size)

Capital Equipment Marketing Infographic

To read the complete guide and access a printable PDF, link to our quick and easy registration form: Guide to Marketing Capital Equipment. To view a checklist, read Marketing Capital Equipment Checklist. Please comment, bookmark and share this post using the social tools below.

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