by Lindsay Brown | Jan 2, 2025 | Video Marketing
Video marketing has grown exponentially in recent years. Whether it’s Instagram reels or stories, catchy explainers on YouTube, or viral clips on TikTok, video in all its forms attracts eyeballs and drives consumer behavior. With its ability to inform, engage,...
by Lindsay Brown | Jul 15, 2024 | Social Media, Video Marketing
Studies show that people engage much more actively with videos than any other type of social media post. On Facebook, video posts get shared 10 times more often than any other kind of content. That’s a MASSIVE difference and one that social media marketers need to be...
by Lindsay Brown | May 19, 2024 | Video Marketing
Undoubtedly, short-form videos are dominating the social media marketing space. The question in most marketers’ minds is if long-form videos are still worth the investment. Yes, and we will discuss why in a bit. But first, here are a few stats to give you context....
by Lindsay Brown | Sep 22, 2023 | Video Marketing
In today’s digital age, video presentations have indeed become a ubiquitous communication tool, and the demand for video content continues to rise. Here are some statistics and research findings that highlight the significance of video presentations in various...
by Lindsay Brown | Sep 12, 2023 | Video Marketing
Video dominates engagement on social media despite being underutilized. Between 5 and 11 percent of social media content is video. Yet, more than half of users (51 percent) are likely to share videos over other types of content. Most marketers (84 percent) agree that...
