Tags ArchivesSocial Media

4 Essential Steps to Developing a Marketing Strategy for Your Business standard

Every business needs a marketing strategy. It's crucial for engaging customers, building a solid reputation, making sales, and countless other reasons that make it almost impossible to succeed without a comprehensive and well-planned marketing strategy. But although there are countless marketing approaches you could go with, merely copying what others are doing is not going to cut it. Each business and each market are unique, which is why you need to figure out what your situation is and only then apply the best practices that are used today. Luckily, there are steps you can follow to understand what your business is about, who your customers are, and what's the best way to get in front of them and get them to ...

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Three Secret Tools You Should Know As a Marketer standard

In a field as competitive as marketing, it pays to know a few tips and tricks to help you succeed. If you want to stand out, you need to know how to use various tools to give you an edge against the competition. With so many different options available, these three secret tools are the ones every marketer should know. Automate Your Social Media Accounts With Jarvee Jarvee is a Windows application that allows users to add multiple social media accounts and schedule posts. With Jarvee, users can automate content posting for Facebook, LinkedIn, Twitter, Instagram, Tumblr, and Youtube by using a simple bot. Bear in mind you will need proxies to bypass certain restrictions and use Jarvee without getting an ...

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Top Mistakes People Make With LinkedIn Marketing standard

When you think about social media marketing, you may believe you can take a universal approach to its use. Twitter, Instagram, Facebook, and even YouTube tend to offer similar marketing methods to make your job just a little bit easier. However, LinkedIn can be different, as you’re appealing to a different audience in many respects. If you have not taken the time to gain an in-depth understanding of how LinkedIn works, you may be at risk of making some of the following mistakes: Failure to Check in Daily To benefit from quality lead generation on LinkedIn, it’s important to log into your account daily to connect with those around you and build lasting relationships. Publish updates on what you’re doing, accept any ...

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Marketing Lessons to Learn from Online Gambling standard

As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from online gambling. The Power of SEO Look behind any online gambling operation, and you will see a huge focus on SEO. They understand that it’s important to be visible to new customers organically. Online gambling websites have off-page SEO down to an art form. Plus, they focus on competing for new keywords all of the time. Just search for any major sporting tournament, and you will find sports betting sites fighting for the number ...

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Marketing: How To Properly Promote Your Product Online standard

Marketing a product and taking it out to the customers is a huge challenge. In the online world, where customers have thousands of options to choose from while sitting in the comfort of their home, there are newer challenges that businesses need to face on a day-to-day basis. The changing algorithms, evolving technology, and growing competition could all seem overwhelming if you are not familiar with the tools to promote your product online. While one cannot master it all overnight and see results, following these steps will help you promote your product online the right way. Invest In Email Marketing Many people argue that email marketing is dead, and hence companies shouldn't invest their time and resources in it. However, digital ...

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How Proper Digital Marketing Can Help Expand Your Small Business standard

What is digital marketing? Similar to traditional marketing, digital marketing uses social media, search engines, websites, and other components of the internet to connect with an audience through advertising. Digital marketing is much more effective than traditional marketing because you’re able to reach a higher number of people. Digital marketing is also much more targeted than traditional marketing. Traditional marketing has always been geared towards the entire population in general, or at least those who had access to television, newspapers, magazines, etc. Digital marketing allows you to reach the people who are most likely to buy your product, allowing you to be more successful in sales. How to Find Your Target Market Different types of businesses will have different audiences, and there can ...

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Business Life 101: 3 Essential Tools for Business Survival in Today’s World standard

If you want to make it in today’s competitive business world, you need every tool at your disposal to make this a possibility. In today’s business landscape, most of your efforts must be spent in the digital space. Whether this is for marketing purposes or for personal business affairs, having knowledge of the digital space is critical for any business leader’s survival. Navigating the vast digital universe, however, can be a nightmare for some. You might have a good head for business, but you’d be surprised at how many business leaders out there simply don’t have a lick of digital finesse. The good news is, many of the tools that you need to use are now being made much more user-friendly than ...

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TikTok Marketing 101 image

TikTok Marketing

American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million monthly active users worldwide 69% of users in the US are between the ages of 12-24; 39% of users are 25-34 Due to the pandemic, in April 2020, 11 million millennials joined TikTok Top Brand Categories Fashion & Retail Beauty & Health/Wellness Food & Beverage Sporting & Entertainment Industry Top Emerging Brand Categories Home Décor, Gardening, DIY Fitness Services (financial, automotive, etc.) #BeanTikTok (the humorous side of TikTok) New to TikTok New Advertising Opportunities TikTok for Business ...

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Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

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Is TikTok the Next Social Media Marketing Killer App? image

TikTok Next Social Media Marketing Tool

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

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3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign standard

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes for influencer marketing. And then, thanks to the internet for enabling even normal people with the right knowledge and social media engagement to affect buying decisions of millions of people. The way this idea works and has worked for businesses worldwide has resulted in 55% B2B business owners believing that their influencer marketing campaigns helped them better their B2B lead generation rates. Stats like these motivate businesses to start investing in influencer marketing. But, right before they actually go for it, it’s better to acquire the right kind ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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Meet Customers Where They Live With Mobile Marketing image

Mobile Marketing Tactics

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile outreach into their marketing strategy. Therefore, marketers need to learn how to successfully navigate the robust and ever-changing mobile landscape in 2019. The numbers indicate this powerful phenomenon will only continue to gain momentum in years to come. According to recent statistics, currently in the U.S. 92 percent of millennials use smartphones, 85 percent of GenXers and 67 percent of Baby Boomers. The affordability of phones and data have lead to smartphones rapid adoption rates, which are expected to ...

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Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people discover ...

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Quality Content Needed at Every Phase of the Sales Cycle image

Quality Content

Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions. The report identifies four stages in the sales funnel and the content consumers consider during each phase in the sales conversion. Taking a look at their findings can help companies understand how to interact with B2B audiences and take advantage of opportunities to engage potential customers ...

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Engage Customers on the Platforms They’re Using Everyday image

2 technology platforms

Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies even solely conduct their business just online. Understanding the impact technology can have on your business seems to go without saying. It clearly is helping both small and large companies achieve greater success. However, staying on top of new technology trends, which have been changing so rapidly has become a tougher initiative. Marketers see 2018 and the next couple years really requiring an accelerated approach to adoption. So just thinking in terms of community, here are two social technology platforms you ...

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Inspire Customers with User-Generated Content image

User Generated Content

The growing popularity and use of social media has greatly expanded marketing opportunities for businesses over the past several years. Companies have joined the conversation by creating Facebook pages, Twitter handles, and Instagram feeds to reach people where they are spending time. Now, companies need to take the next step and harness the positive activity being spread about them on social media and integrate those messages throughout their other marketing channels. We’re talking about user-generated content (UGC). That’s where customers make the content for the business. A family photo about a great travel experience, a wonderful dinner prepared with foods from a specialty market, a quality garage door installation, all shared on social media, which is now has the potential ...

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15 Best Social Media Tools image

Social Media Tools

Social media has a number of benefits: you can reach a wider audience, you can stay in contact with current and potential customers, etc. But It can be overwhelming to manage all your accounts – you need to create posts, respond to followers, build your presence; the list goes on. To manage such a large task, Forbes put together 15 social media tools with the help of their Forbes Agency Council. View what the Council had to say below. 1. HootSuite Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has ...

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Basic Questions About Social Media Automation – Answered image

Social Media Automation

Social media can be a really important tool for your business, but it can require a lot of work. With plenty of tasks likely on your marketing plate, it’s easy to forget to post on social media. That’s why you should be using automation tools to help you get the job done. You can schedule multiple posts (among other social tasks) and avoid forgetting or wasting time everyday uploading new posts. Why is social automation a good pick? One of the most important benefits of social automation is the time it saves. You’ll spend less time on repetitive tasks, like uploading social posts one by one. This eliminates a dreaded chore and some unnecessary stress. Further, your time is now freed ...

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Gain Active Viewers on LinkedIn image

Active Viewers on LinkedIn

Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible. Social Report provided some advice on gaining active viewers, as listed below. Utilize Oversized Pictures The right picture can draw in readers and vastly more numbers than even the most catchy of titles. Maximize the impact of your images by going beyond the standard thumbnails to include content rich material that informs your readers of the content of your article without giving it all away. The old saying that a picture is worth a thousand words is true. This ...

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Get Past the Social Media Algorithms image

Social Media Algorithms

Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If you’re reluctant to spend on social ads or if you just want a healthy combination of paid and organic social, then you need to learn how to get pass the social algorithms. Luckily, Social Report provided some tricks to do this. Social Media Algorithms – What Are They? These algorithms are developed by recording user interactions and developing a mathematical model that is updated on a regular basis. In short – it is a social media company’s attempt ...

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Instagram Stories are better for Marketing than Snapchat image

Instagram Snapchat

Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want to use Snapchat to interact with brands. It’s personal. If you’re looking to create a branded ‘Story,’ use Instagram. It is clear that Instagram copied Snapchat’s Story feature, however, that doesn’t mean that there weren’t improvements. Instagram Stories work better than Snapchats for three main reasons: Instagram users are more likely to follow brands, Instagram Stories are public, and Instagram Stories are positioned better in the app. Customers Love Brands on Instagram; Snapchat, Not so Much Snapchat is highly engaging, but it’s more of a messaging app than one for content discovery. 87% ...

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The Dangers of Infinite Personalization image

personalization

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and Google. Even the president complained about this issue. (in a very different context). One of the reasons Facebook acted cautiously in filtering out fake news was to avoid being too disproportionally left-leaning. Although fake news stories often had right-leanings, supporters on both sides read and believed articles with little to no truth to them. The fake news trend displays a relationship with personalization. Personalization can be extremely effective. But when it comes to information, it can have some severe drawbacks, as David Siegel pointed out ...

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LinkedIn Tutorial: Big Changes for Free Accounts image

linkedin tutorial

It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest in a paid membership, here are some tips for searching your network for free. Searching the Network of a First Degree Connection Certain search abilities have been removed. You can now only see mutual connections with one of your first degree connections and their other first degree connections. Using the mobile app for this will be faster than the desktop because you now need to look page by page. Advanced Search/Second Degree Search Advanced search, typically found next ...

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Jeep’s Movember: Simultaneously Tackling Social Media and Cause Marketing image

movember

Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on men’s health issues. Cause Marketing Jeep partnered with Movember on this promotion. Movember is a nonprofit organization that promotes men’s health, specifically prostate cancer. This nonprofit encourages men to spread awareness by adopting a “No-Shave November” rule. Men grow out their facial hair during the month to symbolize their support for the cause. And since social media use is always seemingly on the rise, that allows participants to take their support to a new level: broadcasting on public online platforms. Jeep partnered ...

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