social media marketing Archives - Modern Marketing Partners

18th of October, 2019
In: B2B Marketing, Influencer Marketing, Social Media
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Is TikTok the Next Social Media Marketing Killer App? image

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

17th of April, 2019
In: Analytics, Digital Marketing, Marketing Tactics, Social Media
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9 Components for Comparing Social Media Analytics Platforms image

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations. For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process. Or you may be nodding your head up and down to all three of these goals. On the flip side, your clients are utilizing social media every day too – posting thousands of ...

30th of January, 2019
In: Digital Marketing, Marketing Best Practices, Marketing Tactics, Social Media
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To Pin or Not to Pin? image

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

Maximizing Mobile with Targeting and Personalization image

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

12th of October, 2018
In: Branding, Marketing Strategies, Social Media, Video Marketing
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Boost Your Brand With Live Video image

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

13th of September, 2018
In: Content Marketing, Marketing Best Practices, Social Media
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Facebook Dimensions Cheat Sheet (2018) image

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow. Profile Picture: The picture displays at 160 x 160 px. Square images work best. Facebook Business Cover Photos: Ideal size is 828 x 315 px. Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays 500 characters, ...

5th of September, 2018
In: Advertising, B2B Marketing, Digital Marketing, Social Media
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Generate B2B Buzz with Facebook Lead Ads image

Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads into lasting customers. Facebook offers a way to initially attract potential customers through advertising and then interact with them through ongoing, personal engagement tactics inherent to the platform. Many small and medium-sized businesses, especially those in the service sector, may consider LinkedIn to be the only social network able to deliver B2B leads. However, marketers are finding that Facebook also has the potential to generate results through solid tools and targeted markets for lead acquisition. The reason is in ...

3rd of July, 2018
In: Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

3rd of March, 2017
In: Personalized Marketing, Social Media
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The Dangers of Infinite Personalization image

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and Google. Even the president complained about this issue. (in a very different context). One of the reasons Facebook acted cautiously in filtering out fake news was to avoid being too disproportionally left-leaning. Although fake news stories often had right-leanings, supporters on both sides read and believed articles with little to no truth to them. The fake news trend displays a relationship with personalization. Personalization can be extremely effective. But when it comes to information, it can have some severe drawbacks, as David Siegel pointed out ...

Jeep’s Movember: Simultaneously Tackling Social Media and Cause Marketing image

Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on men’s health issues. Cause Marketing Jeep partnered with Movember on this promotion. Movember is a nonprofit organization that promotes men’s health, specifically prostate cancer. This nonprofit encourages men to spread awareness by adopting a “No-Shave November” rule. Men grow out their facial hair during the month to symbolize their support for the cause. And since social media use is always seemingly on the rise, that allows participants to take their support to a new level: broadcasting on public online platforms. Jeep partnered ...

Social Media Marketing For Beginners image

Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving search authority, and driving sales leads or e-commerce. And with over 27% of total U.S. Internet time being spent on social networking sites, not having a presence is truly a missed opportunity for businesses. Are you a business looking to get into social media marketing, but just not sure where to begin? Start here! Our new whitepaper, Social Media Marketing For Beginners, will get you on the road to social media marketing success! Topics areas covered include: What is social media marketing? What ...

29th of October, 2012
In: B2B Marketing, MMP News, Social Media
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Social Media Marketing Agency Launches–Hot Potato image

Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands. The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are included in social media marketing. However, social media marketing is even more broad. It includes integrating planning and strategy, website and search engine optimization, blogging, content, training, measurement, and reporting. Hot Potato Social Media helps companies and brands leverage the power of social media for measurable and cost efficient results. There are a variety of benefits to using social media marketing including increased awareness, search engine authority, lead generation, and sales! For more details, read Hot Potato's What is Social Media Marketing ...

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