Tags Archivessocial media marketing

Maximizing Mobile with Targeting and Personalization image

Mobile Marketing Strategies

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. ...

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Boost Your Brand With Live Video image

Live Broadcasting

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with ...

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Facebook Dimensions Cheat Sheet (2018) image

Dimensions Cheat Sheet

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow. Profile Picture: The picture displays at 160 x 160 px. Square images work best. Facebook Business Cover Photos: Ideal size is 828 x 315 px. Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays ...

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Major Facebook Changes of 2018 image

Facebook Changes

One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes they are the first to pioneer some really industry-changing updates. Here are some of the most important changes to Facebook during 2018 – crucial for any social media marketer to be aware of. No Overlaps Previously, the profile photo overlapped the cover photo on a Business page. This is no longer the case. For some, no change is required. For others who played with the overlapping, it may be time to change either/both of your profile and cover photos. It’s not ...

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Generate B2B Buzz with Facebook Lead Ads image

Facebook Lead Ads

Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads into lasting customers. Facebook offers a way to initially attract potential customers through advertising and then interact with them through ongoing, personal engagement tactics inherent to the platform. Many small and medium-sized businesses, especially those in the service sector, may consider LinkedIn to be the only social network able to deliver B2B leads. However, marketers are finding that Facebook also has the potential to generate results through solid tools and targeted markets for lead acquisition. The reason is ...

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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Millennials on Instagram 2

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

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Should You Use Facebook Groups for Your Business? image

Facebook Groups

With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach consumers. For the time being, however, there is a loophole. Instead of making a Facebook Page, consider a Facebook Group. Or create a Group in addition to your Page. With better organic reach, businesses are increasingly turning towards Groups to get the word out. Social Report breaks down five reasons why you should create a Facebook Group, which we’ve conveniently listed below. 1. Facebook is Actively Punishing Pages Over the past year, Facebook has been ...

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Your New Company Calling Card is LinkedIn image

LinkedIn

Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social media platforms offers an inexpensive, real-time, and interactive way to communicate and get feedback about your company’s products and services. One of the easiest places to start your social media efforts is probably LinkedIn. It is a great professional networking site and an influential tool to grow your business. Many of you hopefully have already put a company page on LinkedIn. But you need to do a little more than that to harness the real power of LinkedIn. Here ...

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Use Mobile Marketing to Reach Your Customers image

Mobile Marketing

Mobile marketing offers businesses a variety of channels to reach customers. While it is a single device, it has multiple apps by which to make contact and engage consumers, such as — apps for emails, messaging, and social media. And today, people seamlessly transition among them all throughout the day. Email continues to usually be the first thought of tool essential to companies’ mobile marketing efforts. It’s been the backbone of mobile campaigns for years and experts predict it will remain king over the next three to five years. Why businesses like it, is because it fits the traditional way of thinking. You consider your business needs and then send out an email blast based on your schedule. Company Apps ...

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Not on Instagram Yet? How to Get Started image

not on instagram yet

Instagram is quickly becoming one of the best social platforms for business. Users regularly interact with businesses on this social networking website and seem more than willing to do so. It’s highly visual and highly engaging. And if you’re wondering which FOMO-inducing app is better for business, all signs point to Instagram (over Snapchat). Not on there yet? Well, better late than never. Here are 11 steps to get started, provided by Social Report. 1. Download the Instagram App First things first, you will need a way to access Instagram via your smartphone or a web browser via your Mac or PC. Instagram is smartphone optimized, and you will experience the social media platform there the best. However, you can ...

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Get Past the Social Media Algorithms image

Social Media Algorithms

Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If you’re reluctant to spend on social ads or if you just want a healthy combination of paid and organic social, then you need to learn how to get pass the social algorithms. Luckily, Social Report provided some tricks to do this. Social Media Algorithms – What Are They? These algorithms are developed by recording user interactions and developing a mathematical model that is updated on a regular basis. In short – it is a social media company’s ...

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Boost Online Sales With Social Media image

Boost Online Sales

Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? Social media. By both improving your social presence and even providing users ways to purchase on-platform, you can boost online sales, according to Social Report. Encourage Social Reviews Your success on social media depends much less on how much you talk about yourself, and much more on how much your customers talk about you. Customers will be much more inclined to do business with you after reading a review or experience from another customer about your business or a product you sell. Consider these stats for a moment to understand the importance ...

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The Dangers of Infinite Personalization image

personalization

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and Google. Even the president complained about this issue. (in a very different context). One of the reasons Facebook acted cautiously in filtering out fake news was to avoid being too disproportionally left-leaning. Although fake news stories often had right-leanings, supporters on both sides read and believed articles with little to no truth to them. The fake news trend displays a relationship with personalization. Personalization can be extremely effective. But when it comes to information, it can have some severe drawbacks, as David Siegel pointed out ...

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Jeep’s Movember: Simultaneously Tackling Social Media and Cause Marketing image

movember

Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on men’s health issues. Cause Marketing Jeep partnered with Movember on this promotion. Movember is a nonprofit organization that promotes men’s health, specifically prostate cancer. This nonprofit encourages men to spread awareness by adopting a “No-Shave November” rule. Men grow out their facial hair during the month to symbolize their support for the cause. And since social media use is always seemingly on the rise, that allows participants to take their support to a new level: broadcasting on public online platforms. ...

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Social Media Marketing For Beginners image

Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving search authority, and driving sales leads or e-commerce. And with over 27% of total U.S. Internet time being spent on social networking sites, not having a presence is truly a missed opportunity for businesses. Are you a business looking to get into social media marketing, but just not sure where to begin? Start here! Our new whitepaper, Social Media Marketing For Beginners, will get you on the road to social media marketing success! Topics areas covered include: What is social ...

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Social Media Marketing Agency Launches–Hot Potato image

Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands.  The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are included in social media marketing. However, social media marketing is even more broad. It includes integrating planning and strategy, website and search engine optimization, blogging, content, training, measurement, and reporting. Hot Potato Social Media helps companies and brands leverage the power of social media for measurable and cost efficient results. There are a variety of benefits to using social media marketing including increased awareness, search engine authority, lead generation, and sales! For more details, read Hot Potato’s What is Social Media Marketing ...

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Content Marketing – What’s the Big Hype? image

You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing a new term—Content Marketing—as the hottest thing in, well, marketing. So, what’s the big deal? To be honest, quite a bit. Content marketing is getting attention because it supports critical goals including sales lead generation, customer retention, and brand awareness. It seems that marketing departments and marketers are transforming into authors and publishers. We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Having excellent content to post on websites, blogs, or social media channels is essential. Not only does content build search authority, but it reinforces thought leadership and brand ...

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