Tags Archivessocial media marketing

4 Social Media Marketing Trends to Watch in 2022 standard

Are you looking to get a leg up on some social media marketing trends for 2022? After the past few years of global events, a distinct client base has emerged with specific needs. Social media has become integral in a company's relationship with consumers. The average social media user spends two hours and 27 minutes on various platforms. As humans have adjusted to virtual life, technology has evolved in a variety of ways, and customers are working hard to spur societal change as well. Any marketing plan must identify and adjust to these factors or eventually die trying – businesses that are unable to adapt will most likely not endure the new age of technology and marketing. But have no fear! ...

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10 Advantages of Social Media Marketing for your Business standard

Social media platforms are some of the most visited and trusted places in the digital market. It’s where people spend most of their time (about 2 hours and 27 minutes on average) for a number of reasons, be it work, entertainment, social interaction, news, shopping, or connecting with friends and family. With over 4.55 billion active users, and increasing (which makes up for more than half of the world), social media thus calls for plenty of action from the world of business. Better known as social media marketing in business terms, it’s where you use social media to your advantage so as to promote your brand, products, or services, and drive more sales and profit. The importance of social media marketing can ...

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5 Trends in Social Media Marketing for 2022 standard

The COVID-19 pandemic has brought many changes to the marketing world. As a result, many tools have lost their relevance and value. Now, marketers should use innovative approaches in strategizing and gathering feedback from clients. Market Changes Along With Its Customers The world turns digital, and essential spheres of life follow this trend. Shopping, studying, and even medical services are now available in remote form. Lectures in Zoom chat rooms and exams via Skype are the new norm for students. Online learning forces the latter to find new ways to get tasks done in time. For example, obligatory plagiarism checks made writing essays a real chore. Coursework writing service like EssayService helps students overcome this pothole and hand in original texts written ...

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Three Secret Tools You Should Know As a Marketer standard

In a field as competitive as marketing, it pays to know a few tips and tricks to help you succeed. If you want to stand out, you need to know how to use various tools to give you an edge against the competition. With so many different options available, these three secret tools are the ones every marketer should know. Automate Your Social Media Accounts With Jarvee Jarvee is a Windows application that allows users to add multiple social media accounts and schedule posts. With Jarvee, users can automate content posting for Facebook, LinkedIn, Twitter, Instagram, Tumblr, and Youtube by using a simple bot. Bear in mind you will need proxies to bypass certain restrictions and use Jarvee without getting an ...

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Top Mistakes People Make With LinkedIn Marketing standard

When you think about social media marketing, you may believe you can take a universal approach to its use. Twitter, Instagram, Facebook, and even YouTube tend to offer similar marketing methods to make your job just a little bit easier. However, LinkedIn can be different, as you’re appealing to a different audience in many respects. If you have not taken the time to gain an in-depth understanding of how LinkedIn works, you may be at risk of making some of the following mistakes: Failure to Check in Daily To benefit from quality lead generation on LinkedIn, it’s important to log into your account daily to connect with those around you and build lasting relationships. Publish updates on what you’re doing, accept any ...

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Marketing: How To Properly Promote Your Product Online standard

Marketing a product and taking it out to the customers is a huge challenge. In the online world, where customers have thousands of options to choose from while sitting in the comfort of their home, there are newer challenges that businesses need to face on a day-to-day basis. The changing algorithms, evolving technology, and growing competition could all seem overwhelming if you are not familiar with the tools to promote your product online. While one cannot master it all overnight and see results, following these steps will help you promote your product online the right way. Invest In Email Marketing Many people argue that email marketing is dead, and hence companies shouldn't invest their time and resources in it. However, digital ...

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7 Digital Marketing Strategies Your Business Can Benefit From standard

There are so many options for marketing in the digital age. While that’s great for creating revenue opportunities, it can be a little overwhelming when you’re trying to decide which strategy is best for your business. If you’re not sure, there’s nothing wrong with trying out a few strategies to see what works. After all, the most successful companies have several campaigns and marketing strategies going at once in order to capture the largest market share possible. No business is one-size-fits-all. Mix and match these 7 marketing strategies to benefit your business! SEO  Search Engine Optimization (SEO) has been an important marketing tool since search engines came on the scene, but it’s changed a lot. The algorithms have gotten smarter and it’s no ...

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TikTok Marketing 101 image

TikTok Marketing

American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million monthly active users worldwide 69% of users in the US are between the ages of 12-24; 39% of users are 25-34 Due to the pandemic, in April 2020, 11 million millennials joined TikTok Top Brand Categories Fashion & Retail Beauty & Health/Wellness Food & Beverage Sporting & Entertainment Industry Top Emerging Brand Categories Home Décor, Gardening, DIY Fitness Services (financial, automotive, etc.) #BeanTikTok (the humorous side of TikTok) New to TikTok New Advertising Opportunities TikTok for Business ...

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Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

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Is TikTok the Next Social Media Marketing Killer App? image

TikTok Next Social Media Marketing Tool

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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To Pin or Not to Pin? image

Pinterest For Business

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

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Maximizing Mobile with Targeting and Personalization image

Mobile Marketing Strategies

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

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Boost Your Brand With Live Video image

Live Broadcasting

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

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Facebook Dimensions Cheat Sheet (2018) image

Dimensions Cheat Sheet

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow. Profile Picture: The picture displays at 160 x 160 px. Square images work best. Facebook Business Cover Photos: Ideal size is 828 x 315 px. Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays 500 characters, ...

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Major Facebook Changes of 2018 image

Facebook Changes

One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes they are the first to pioneer some really industry-changing updates. Here are some of the most important changes to Facebook during 2018 - crucial for any social media marketer to be aware of. No Overlaps Previously, the profile photo overlapped the cover photo on a Business page. This is no longer the case. For some, no change is required. For others who played with the overlapping, it may be time to change either/both of your profile and cover photos. It’s not just the ...

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Generate B2B Buzz with Facebook Lead Ads image

Facebook Lead Ads

Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads into lasting customers. Facebook offers a way to initially attract potential customers through advertising and then interact with them through ongoing, personal engagement tactics inherent to the platform. Many small and medium-sized businesses, especially those in the service sector, may consider LinkedIn to be the only social network able to deliver B2B leads. However, marketers are finding that Facebook also has the potential to generate results through solid tools and targeted markets for lead acquisition. The reason is in ...

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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Millennials on Instagram 2

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

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Should You Use Facebook Groups for Your Business? image

Facebook Groups

With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach consumers. For the time being, however, there is a loophole. Instead of making a Facebook Page, consider a Facebook Group. Or create a Group in addition to your Page. With better organic reach, businesses are increasingly turning towards Groups to get the word out. Social Report breaks down five reasons why you should create a Facebook Group, which we’ve conveniently listed below. 1. Facebook is Actively Punishing Pages Over the past year, Facebook has been trying ...

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Your New Company Calling Card is LinkedIn image

LinkedIn

Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social media platforms offers an inexpensive, real-time, and interactive way to communicate and get feedback about your company’s products and services. One of the easiest places to start your social media efforts is probably LinkedIn. It is a great professional networking site and an influential tool to grow your business. Many of you hopefully have already put a company page on LinkedIn. But you need to do a little more than that to harness the real power of LinkedIn. Here are ...

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Use Mobile Marketing to Reach Your Customers image

Mobile Marketing

Mobile marketing offers businesses a variety of channels to reach customers. While it is a single device, it has multiple apps by which to make contact and engage consumers, such as -- apps for emails, messaging, and social media. And today, people seamlessly transition among them all throughout the day. Email continues to usually be the first thought of tool essential to companies’ mobile marketing efforts. It’s been the backbone of mobile campaigns for years and experts predict it will remain king over the next three to five years. Why businesses like it, is because it fits the traditional way of thinking. You consider your business needs and then send out an email blast based on your schedule. Company Apps While that ...

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Not on Instagram Yet? How to Get Started image

Instagram Alt Text Guide

Instagram is quickly becoming one of the best social platforms for business. Users regularly interact with businesses on this social networking website and seem more than willing to do so. It’s highly visual and highly engaging. And if you’re wondering which FOMO-inducing app is better for business, all signs point to Instagram (over Snapchat). Not on there yet? Well, better late than never. Here are 11 steps to get started, provided by Social Report. 1. Download the Instagram App First things first, you will need a way to access Instagram via your smartphone or a web browser via your Mac or PC. Instagram is smartphone optimized, and you will experience the social media platform there the best. However, you can easily access ...

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Get Past the Social Media Algorithms image

Social Media Algorithms

Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If you’re reluctant to spend on social ads or if you just want a healthy combination of paid and organic social, then you need to learn how to get pass the social algorithms. Luckily, Social Report provided some tricks to do this. Social Media Algorithms – What Are They? These algorithms are developed by recording user interactions and developing a mathematical model that is updated on a regular basis. In short – it is a social media company’s attempt ...

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Boost Online Sales With Social Media image

Boost Online Sales

Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? Social media. By both improving your social presence and even providing users ways to purchase on-platform, you can boost online sales, according to Social Report. Encourage Social Reviews Your success on social media depends much less on how much you talk about yourself, and much more on how much your customers talk about you. Customers will be much more inclined to do business with you after reading a review or experience from another customer about your business or a product you sell. Consider these stats for a moment to understand the importance of ...

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The Dangers of Infinite Personalization image

personalization

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and Google. Even the president complained about this issue. (in a very different context). One of the reasons Facebook acted cautiously in filtering out fake news was to avoid being too disproportionally left-leaning. Although fake news stories often had right-leanings, supporters on both sides read and believed articles with little to no truth to them. The fake news trend displays a relationship with personalization. Personalization can be extremely effective. But when it comes to information, it can have some severe drawbacks, as David Siegel pointed out ...

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