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There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or entrepreneur. Unfortunately, that can sometimes be easier said than done. Today, the marketing landscape is in a state of constant change and evolution. Traditional marketing practices, such as print ads, have now taken a backseat to newer marketing channels, such as social media and email campaigns. While staying thoroughly up to date on every minute change in marketing best practices can be difficult and time-consuming, utilizing some effective marketing tips doesn’t have to be. There are some key straightforward ...