SERP Archives - Modern Marketing Partners

17th of March, 2016
In: Content Marketing, Search Engine Optimization (SEO)
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Google Removes Right Sidebar Ads and Experiments a Concierge Service image

Google has been experimenting with its search engine results page for a while now and naturally, Google enjoys making any changes that will benefit its AdWords business. While these tweaks to the SERP may be beneficial to advertisers, regular SEOs will be irritated when their organic search results are pushed further down the page. The SEM Post, reported the Google update with an image of what the search results look like for business cards. Google has been testing with the 4 ads at the top of the search results since December but it looks like AdWords reps are only informing advertisers about the change. What Does This Mean to Marketers While the ads that at the top of the search results will ...

13th of March, 2013
In: Paid Search, Search Engine Optimization (SEO)
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Paid Search vs. Organic Search image

Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog post, Paid Search – PPC Basics, paid search or PPC refers to when advertisers pay for click-throughs to their website. But how do paid search and organic search compare? This post, part two in our Paid Search Series, will detail differences between paid and organic search results. Paid vs. Organic Search Results The location of each type of result varies. Paid results are typically shown at the top of the Search Engine Results Page (SERP) and on the ...

Paid Search – PPC Basics image

With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the first page of search results, the search war is heating up (SEJ)! How can you leverage search to drive traffic to your website? In our three-part Paid Search Series, we will share a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. This post will detail basics including what paid search is along with the benefits, keywords and placements, and how your ad is ranked in search results. Part two will provide a comparison of paid and organic search, and part three will share some advanced paid search techniques. What is ...

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