5 Ways to Increase Association Membership Recruitment and Retention image
Having trouble recruiting and retaining association members? You may be the minority. The average retention rate is a whopping 85% for trade associations, and member organizations enjoy a 76% retention rate. If you’re seeing a decline or stagnated growth, it’s time to do something differently. So why do members decide not to renew? 37% don’t renew because an employer stop paying for their membership. These members may have found your association valuable, but not valuable enough to pay for it personally. There’s little you can do to prevent this, other than continue to provide as much value as possible for the cost. 33% left the field. Unfortunately, not much can be done to change this. A former lawyer isn’t going ...
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