Tags Archivesproduct marketing

Although software products are extremely popular, knowing how to market them properly is essential. You can have the most incredible, revolutionary software product in the world, but if no one knows it exists, it will never reach a wide audience. While marketing a new software product involves all the basic principles used in promoting any new product, there are some unique considerations to think about when planning your campaign. Here’s how to effectively market a new software product. Understand Your Positioning and Competition The first step in successfully marketing a software product is to know the market as well as you possibly can. How many people are likely to be interested in your product? What’s your competition? You should conduct focus groups and ...