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Google Panda 4.0: A Modern Marketer’s Survival Guide image

Here it comes again, another algorithm update that will have a profound impact on web rankings.  That is, of course, if you are either the best of the best or the worst of the worst in content creation.  For the best, you will see a boost in search due to providing quality and timely content.  For the worst, low quality content will be the downfall of your company, or at least your search rankings. What can you expect? How can you recover? How do you avoid taking an eBay sized hit? What is Panda 4.0? Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.  Google told Search Engine Land ...

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