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The Role Of Datacenter Proxies In SEO And PPC Campaigns

by Lindsay Brown | Mar 16, 2023 | PPC Advertising, Search Engine Optimization (SEO)

Proxies are rapidly becoming a key part of successful Search Engine Optimisation and Pay Per Click advertising campaigns. Datacenter proxies are servers equipped with specialized IP addresses that provide users with anonymous internet access, offering advantages in...

Top 5 PPC Automation Software and Bid Management Tools

by Lindsay Brown | Mar 1, 2023 | Advertising

According to 79% of marketers, pay-per-click (PPC) advertising benefits their business. PPC advertising is crucial in digital marketing because it increases brand visibility, improves website traffic, generates leads and sales, and provides a high return on...

Tactics to Keep Your Paid Search Campaign Going Strong

by Lindsay Brown | May 11, 2018 | PPC Advertising

Let’s take a few minutes and have quick refresher lesson on paid advertisement. Many organizations, probably including you, are using paid search, also known as pay per click (PPC), to get visitors to click through to your site vs. just finding you through SEO. In...

2 Simple Steps for Using Paid Search to Improve your SEO

by Lindsay Brown | Nov 1, 2013 | PPC Advertising, Search Engine Optimization (SEO)

The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....

Google AdWords Certification Program, now free!

by Lindsay Brown | Sep 25, 2013 | PPC Advertising

Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more...
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