by Lindsay Brown | Nov 20, 2012 | Marketing Best Practices, Marketing Planning
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. ...
by Lindsay Brown | Mar 19, 2012 | Advertising, Marketing Best Practices
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced...