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LinkedIn as a Marketing Weapon: Groups and Inmails image

LinkedIn Groups are Your Marketing Weapon! LinkedIn is the go-to social network for business professionals. Relationship building in your industry is easy with LinkedIn, and the discussions that build those relationships happen within LinkedIn groups. These groups give you ample opportunity to accomplish several business activities. Your personal LinkedIn profile allows you to join and display up to 50 groups that you belong to, which you can then use as a way to demonstrate your areas of expertise. Most importantly, building relationships through groups helps you with marketing your company's services once group members begin to trust you as an industry expert. Of course, you should never abuse this ability and always engage with other discussions in a group. Here we ...

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