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How to Align Marketing and Deal Teams Using a Unified CRM Strategy

by Lindsay Brown | Jun 29, 2025 | Marketing and Finance

A proper cooperation of marketing teams and deal teams is the key to either success or defeat in the efficient communication in the competitive world of investment banks. Even though both departments have the same aim of promoting the growth of business, they work in...

Influencer Marketing: A New Frontier For Fintech Brands

by Lindsay Brown | Jul 10, 2023 | Influencer Marketing

Companies in financial technology, or fintech, are constantly seeking new strategies to deepen their engagement with consumers. Among the most promising of these is influencer marketing, an innovative frontier that combines digital technology and human connection....

Why Fintech is Key to Building a Competitive Advantage in Marketing

by Lindsay Brown | Mar 22, 2023 | Technology Marketing

Good software shapes the way that modern business is done. It allows companies to stay lean, implement data, save money, and reach the consuming public in ways that were never before possible. It can also be pretty confusing for the layperson. You know you need...

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