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Why Technical Expertise Alone Isn’t Enough in Today’s Business World

Why Technical Expertise Alone Isn’t Enough in Today’s Business World

by Lindsay Brown | May 2, 2025 | Business Development, Technology Marketing

In today’s competitive business environment, having strong technical skills is a major advantage. Engineers, IT specialists, and data analysts are critical to building the products and services companies rely on. However, technical expertise is no longer enough...

The Crucial Role of Engineers in Data-Driven Marketing Campaigns

by Lindsay Brown | Aug 29, 2024 | Data-Driven Marketing

Data has never been more accessible. In a world where there are now endless ways to acquire and store data—and burgeoning technologies that can process it rapidly and with tremendous accuracy—it’s fair to say that marketing campaigns have all the ingredients for...

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