Schema 101—Because Who Doesn’t Love Structure in Their Lives? image

Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t exist—but should). Structure just makes life easier, and if you take the time, it can give your website an edge. Why? Because if you look at it, search engines also crave structure—in fact, they were designed with a certain structure to help provide users better information about a topic faster. All of this structure, when it pertains to your website and SEO, is grouped under the umbrella term Schema (Or Schema markup, structured markup structured data—more on this ...
Continue Reading