Dynamic Structured Snippets Archives - Modern Marketing Partners

Schema 101—Because Who Doesn’t Love Structure in Their Lives? image

Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t exist—but should). Structure just makes life easier, and if you take the time, it can give your website an edge. Why? Because if you look at it, search engines also crave structure—in fact, they were designed with a certain structure to help provide users better information about a topic faster. All of this structure, when it pertains to your website and SEO, is grouped under the umbrella term Schema (Or Schema markup, structured markup structured data—more on this ...

AdWords News: Upgraded URLs & Dynamic Structured Snippets image

AdWords Upgraded URLs and Dynamic Structured Snippets

Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling "upgraded URLs" for advertisers. Unlike destination URLs, the landing page URL and the tracking parameters for the the destination URL will be treated separately. This is great news for advertisers who historically may have been hesitant to update their Destination URLs because it sent ads into editorial review, so they would stop running during this time and information tied to the old URL was lost. How to Use Upgraded URLs 1. Define your landing page in the new "Final URL" field. Note: Final URLs should match the domain of your display URL or your ...

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