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Glossary of Market Research Terms image

Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. Below we will define some common Market Research terms: A A.C. Nielsen Retail Index: uses point-of-sale data to provide information on the sales of a particular product, information of competing products, dealer and sales promotions, and retail prices. Ad Hoc Surveys: surveys administered to the target audience who has never been surveyed on a particular subject before. Ad Recall: survey respondents are exposed to an ad and then, at a later date, asked if they can recall it, measuring advertising effectiveness. Ad tracking: monitoring a brands performance ...

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