CMO vs. CIO: Clash in the Cubicle image
Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT alignment is now a requirement for success. Customer relationship management (CRM), mobile applications, marketing automation, data warehousing, and social media are just a few marketing initiatives that can create an increased need for marketing-IT collaboration. And in the digital world, a disconnect could prove futile. Below we will share an infographic based on Accenture's 2013 study, The CMO-CIO Disconnect, detailing the divide between departments, and provide recommendations for improving the CMO-CIO relationship. CMO vs. CIO Tips For Marketing-IT Alignment Having shared goals and metrics encourages both ...
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