Tags ArchivesCall-To-Action Buttons

On the heels of their recent announcement about the new interest targeting and a slew of other new features, Facebook has also announced the introduction of call-to-action buttons for pages. This feature can help drive more traffic from your Facebook Page to your website, a critical and measurable objective of marketers. New Call-To-Action Buttons Page administrators will be able to select from one of seven buttons that will be visible on their cover photo: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video The Call-To-Action button will appear in a fixed location, on your cover photo next to the Like button as pictured below. Administrators can link the button to any destination on or off Facebook, for example, their website. Dollar Shave Club, who has been testing out the ...