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The movement towards building a customer centric company is leading marketers to consider a shift toward experiential marketing. Experiential marketing or engagement marketing puts the customer and their needs squarely on center stage. It is a strategy that immerses the customer and engages them to experience a brand in creative and unique ways. This helps customers form memorable, emotional connections with a company’s products and services, creating strong customer loyalty. It also allows for customers to have a conversation with a brand rather than just have messages pushed at them. The event or experience may be offline, but that doesn’t mean it can’t generate online content. You might not think that it can create dialogue, but according to the 2016 ...