Tags ArchivesBrand Naming

Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how people will initially perceive your company. And remember the old saying, “You never get a second chance to make a first impression.” Everyone is bombarded with thousands of names daily. Only the really good ones are going to stick in anyone’s memory. So if you’re a start-up, you need to put some time and effort into creating a name for your company. You’ve got to hit the right chord in your market ...