Tags Archivesbottom-up approach

You know when they say, "If you want to go fast, go alone. If you want to go far, go together." The same goes for sales. It's time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship building.  In this article, we'll show you how to initiate a sales approach with a bottom-up method and why it's crucial to your sales success. If you are tired of feeling that you are forcing your product or service onto potential customers and want to build legit and genuine connections, this article is for you. Why is a Bottom-Up Method the Way to Go? The top-down approach focuses on selling from the organization's top, starting with decision-makers. However, this can ...