Tags ArchivesBig Data

  What is big data? It’s hard to say when it’s an evolving term in an evolving industry. Big data can be used in a number of different ways, which can be complex for a company with a massive volume of data. Each industry has it's own structured and unstructured data to analyze, but as the marketing industry has transformed over the years, new software and technology has given businesses of all sizes the ability to reach an audience at lower costs. However, it takes a certain skill in analyzing big data and strategically reach the right customers at the right time. With the help of big data and marketing analytics, large amounts of data that companies have acquired over time can ...