by Hannah Wozniak | Oct 2, 2026 | AEO, AI
According to Gartner, 45% of B2B buyers used generative AI during a recent purchase, showing how quickly vendor research is expanding beyond traditional Google searches and company websites. For MSPs, prospects may now research providers through Google, ChatGPT,...
by Hannah Wozniak | Sep 15, 2026 | AEO, AI, Artificial Intelligence
Universities are accustomed to measuring rankings, impressions, traffic, leads, and applications. AI-powered discovery introduces another layer: a prospective student can ask for a shortlist of programs and receive recommendations before ever visiting a university...
