AdWords Archives - Modern Marketing Partners

Google Dropping the Hammer on Unscrupulous Partners image

Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad placement because of their relationship with Google? These people are the scourge of the agency community, and Google is cracking down—hard. In what can only be described as a robust update to its third-party policies, Google announced a multitude of changes designed to help advertisers avoid unscrupulous “partners” and other third-party services who try to scam you out of your money. Updates Targeting Misleading Claims for Services Including SEO, AdWords, and Local Services It’s ...

A Guide to Google AdWords Remarketing image

Google AdWords remarketing, which is conducted through the Google Display network, is a powerful paid search strategy that allows you to target and reach people who have previously visited your website by showing them ads across the web. In this blog we will share what standard remarketing is and its benefits, some segmentation strategies, some important tips, and more! AdWords Remarketing Basics In the graphic below, we share a basic explanation of remarketing: It is worth noting that there are four different types of ads available: static image, animated image, video, or text ads. The Benefits of Using AdWords Remarketing Consider that only 2% of website traffic converts on their first visit. Remarketing can help you win back the 98% that didn’t convert. One benefit of ...

AdWords News: Upgraded URLs & Dynamic Structured Snippets image

AdWords Upgraded URLs and Dynamic Structured Snippets

Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling "upgraded URLs" for advertisers. Unlike destination URLs, the landing page URL and the tracking parameters for the the destination URL will be treated separately. This is great news for advertisers who historically may have been hesitant to update their Destination URLs because it sent ads into editorial review, so they would stop running during this time and information tied to the old URL was lost. How to Use Upgraded URLs 1. Define your landing page in the new "Final URL" field. Note: Final URLs should match the domain of your display URL or your ...

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