by Lindsay Brown | Jun 11, 2025 | Advertising, Software
Digital ads are everywhere. Brands promote their collections across social media, search engines, and websites. But not every campaign works. Some bring in results, others don’t. To stay competitive, fashion brands need more than luck. They need the right tech and a...
by Lindsay Brown | May 15, 2025 | Advertising, Amazon
Amazon advertising has become a cornerstone of many marketing strategies, with businesses allocating ever-increasing portions of their budgets to the platform. However, most companies make a critical mistake by viewing ACoS (Advertising Cost of Sale) as their only...
by Lindsay Brown | Feb 27, 2025 | Advertising
One thing you’ll discover when comparing traditional and digital law firm marketing strategies is that it can be a real challenge to make a memorable TV commercial. We see so many in between our shows that most are lost to time, and some are never seen at all as we...
by Lindsay Brown | May 2, 2024 | Advertising
The long-standing foundation of digital advertising that is paid search keeps changing and provides new ways for companies to successfully contact their target market. But in this field, certain tactics are overlooked. In 2024, some disregarded strategies might hold...
